After identifying likely profiles for your ideal buyer, we then give them the best chance of discovering that your home is on the market. We use every means to reach them in the right place and the right time—all mediums, 24-7.
Dreyfus Properties generates professional photos for every home, and marketing collateral is produced by a dedicated, in-house graphic designer. Buyers typically see many properties before they make a decision. Putting a well-crafted brochure in the buyers' hands helps them recall their positive experience when they sit down to weigh their alternatives.
We place print ads locally, as well as nationally and internationally when a property appeals to a broader audience.
The online arena is fertile and worthy ground for real estate marketing—where 88% of buyers start their search. We're always experimenting with new ways to increase a home's exposure online. We spread listings to dozens of real estate search engines, as well as targeting ads on the major real estate sites and setting up dedicated sites for each home with a unique web address.
Houses are valued because of where they are and what goes on around the house. That kind of messaging is difficult to put that in a brochure or newspaper ad. We are constantly evolving our storytelling techniques as new tools emerge. Social-networking tools allow us to tell a home’s story over time. As well as communicating the experience of living in a home through video tours, we give individual homes shout-outs on Dreyfus Properties' Facebook page.
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